Apparatus, systems and methods involving producing and distributing chance
tickets, such as pull-tab tickets, scratch-off tickets, and folded tickets which
have symbol sets used to determine whether the ticket has a winning symbol set
or sets versus non-winning symbol set or sets. The chance tickets are produced
in sets which have advertising sections thereon which vary from ticket to ticket.
The advertiser placing the advertising section on the tickets can choose the specific
frequency of advertiser's message and the frequency may vary from advertiser to
advertiser within a set. Also described are groups of chance tickets that each
include at least one set of chance tickets. The advertising on chance tickets within
one group vary from those of another group depending on the area of distribution.
