A system and method create and share purchasing lists in a network system. The
system and method utilize a consumer user interface. The consumer user interface
provides the consumer the ability to create a purchase list by receiving advertisement
data on the consumer device, selecting an item desired for purchase, identifying
the purchase list for the item to be saved, creating the purchase list if the purchase
list identified does not exist, and saving the item to the identified purchase
list. The consumer user interface further provides the consumer the ability to
share a purchase list by identifying a purchase list to be shared, converting the
purchase list to the appropriate format, identifying a recipient of the purchase
list, and transmitting the purchase list to the recipient.
