A descriptive-profile mercantile method, for use at a juncture in a data-communications
topology having associated therewith a maintained databank of partial profiles,
is disclosed. The method includes the steps of: from a user, receiving a transaction
having therein a first partial profile; using the first partial profile, searching
a databank having a plurality of second partial profiles, wherein is included in
said databank at least one null profile so that said searching will always yield
at least one proximate second partial profile to the first partial profile; and
between the user and the databank, contracting: (I) for the databank to own or
represent a right to a first mutually agreed portion of the first partial profile,
and substantially thereafter said databank incorporating the agreed portion of
the first profile into at least one second partial profile; or (II) for the user
to own or represent a right to a second mutually agreed portion of at least one
said proximate second partial profile, and substantially thereafter the databank
transmitting to the user the second mutually agreed portion of the second profile.
The present invention operates best on a brokerage representation model; and thereby
provides a means for making viable the economic commerce in information attributes.