A contrast adjusting circuit used in a PDP display prevents the image from being
whitish by suppressing the rise of the luminance at a low level when the contrast
is heightened and optimally adjusts the contrast of the images always varying with
time. The circuit contains an average luminance calculating section (12),
an LUT (14), and an output video data calculating section (16), wherein
the average luminance calculating section (12) determines the average luminance
level APL for n frame images from the input video data X (X=0) on the X-Y
coordinate system, the LUT (14) determines central value data Xc, Yc from
the APL, and the output video data calculating section (16) determines the
output video data Y (Y=0) collected after the contrast is adjusted according
to the calculation formula Y=AX+Yc-;AXc where A (A0) is the slope
variably set for contrast adjustment, whereby the rise of the luminance at a low
level when A is increased and the contrast is heightened, is suppressed to adjust
the contrast corresponding to the APL for frame images.