A method, system and apparatus for managing a bookmark folder are provided. In
an embodiment of the invention, when a user accesses a Web page using an embedded
link from a displayed bookmarked Web page, the user may, if so desires, replace
the bookmarked Web page by simply bookmarking the accessed Web page. The replacement
is done automatically. In another embodiment of the invention, when a user wants
to bookmark a Web page, the URL of the Web page is compared with the URLs of all
bookmarked Web pages. If the URL of one of the bookmarked Web pages is similar
with the URL of the Web page to be bookmarked, the user may, again if so desires,
replace the bookmarked Web page by the bookmark of the new page. Similarity may
be determined by user defined rules such as subject matter or differences in URL branches.