The invention is directed to a radiation curable adhesive composition comprising
at least one vinyl modified block copolymer having a first polyvinyl aromatic block
and a second polydiene block having vinyl functionality, and at least one tackifier.
Optionally, the composition may comprises at least one second block copolymer that
has not been vinyl modified, at least one platicizer, and at least one wax. The
invention is also directed to a double-faced label formed from the composition
and the method of producing said label.