The cable support apparatus includes a cleat mountable to support structure for having one end of a cable laced thereto and mechanism for supporting a load. The cleat includes a longitudinal elongated base having transversely opening jam lugs, hook lugs with the jam lugs longitudinally intermediate thereof and end lugs joined thereto. The jam lug longitudinally intermediate the longitudinally adjacent jam lugs in combination with the base forms generally V-shaped notches that open outwardly in transversely opposite directions. With the cleat mounted to have the lugs vertically above one another, the top hook lug opens transversely opposite the opening of the adjacent jam lug whereby, with the cable extending diagonally upwardly from the last mentioned jam lug to the hook lug, the cable is then bent to extend through the transverse aperture in the top end lug.