Fabric softening products, such as a rinse conditioner or a tumble dryer sheet, comprise (a) an organic softening compound free of quaternary nitrogen groups and having the general formula (1) wherein R₁ and R₂ are both hydrophobic alkyl or alkenyl groups independently comprisng 5 to 40 carbon atoms and together comprising at least 26 carbon atoms, L is a linking group having at least 1 single bond providing freedom of rotation and providing a chain length of from 4 to 10 atoms between Q and R₁/R₂ and Q is a hydrophilic head group; and (b) a carrier for the softening compound.