A process for the high-speed rotary application of a liquid coating agent containing at least one pigment and/or at least one extender onto a substrate, wherein the process comprises the steps:

• (a) directly supplying at least two liquid components in a specified quantity ratio which determines the qualitative and quantitative composition of the coating agent to at least one high-speed rotary atomizer or preparation of a premix from at least two liquid components in a specified quantity ratio which determines the qualitative and quantitative composition of the coating agent and supply of the premix to at least one high-speed rotary atomizer,
• (b) high-speed rotary atomizing the components directly supplied in step (a) or of the premix supplied in step (a) to the at least one high-speed rotary atomizer and
• (c) applying the material atomized in step (b) onto a substrate,

  wherein at least one of the components used in step (a) contains at least one pigment and/or at least one extender.