A method and apparatus for distributing proprietary material employs multiple watermarks embedded in the proprietary material for enhanced copy protection. A first watermark is to be processed by programmable and non-programmable devices configured to process the first watermark for copy protection of the proprietary material. If a programmable device eliminates the first watermark so that unauthorized copies of the proprietary material can be made, then non-programmable devices configured to process a second watermark as well as the first watermark look for and process the second watermark for copy protection of the proprietary material upon their failure to detect the first watermark.