A customer-controlled method of stuffing a toy which provides a multi-media interactive experience for a customer that enhances the overall pleasure of purchasing a stuffed toy. A tangible embodiment of a personality is chosen by a purchaser. The tangible embodiment of a personality is physically incorporated into a stuffed toy form. The stuffing is blown into the stuffed toy form and the stuffing process is, in part, controlled by a purchaser while providing a multi-media experience including music, lights, decorations, and pressurized air. A pressure pad is controlled by a customer's feet which activates the stuffing process. The stuffed toy is taken to a separate room where a multi-media light show using special glass, lasers, and other light effects apparently bring the toy to life in response to actions of the customer. The customer chooses a name for the toy and grooms the toy, giving the customer a unique toy with the unique personality chosen by the customer and apparently brought to life by the customer, thereby enhancing the overall experience of the customer in obtaining the stuffed toy.