A portable fishing rod holder for use when fishing with a single or multiple rods designed using a cylinder shaped body with u-shaped grooves which have been machined into the cylinder for the placement of fishing rods while in use, and which has at least two long, self-adhering straps to attach the rod holder by each end in the horizontal or vertical orientation to stable objects of varying shapes and sizes which may be found at the water's edge, and which has shorter straps which extend over the rod shaft after it is inserted into one of the u-shaped grooves and which hold the rod in place, and which has an opening at either end of the cylinder body which is large enough to receive the grip-end of the fishing pole, and which has hook storage openings.