A liquid protectant composition which cleans, protects, preserves, and enhances the appearance of rubber, synthetic plastic, and vinyl surfaces includes a cleaning agent, silicone, a thickener, a neutralizing agent, an ultra-violet light absorber, and water. The composition also preferably includes a fragrance and a fragrance stabilizer. When the fragrance and fragrance stabilizer are present in the formulation, the composition preferably has a viscosity ranging from about 7.5 Pa*sec (7,500 cPs) to about 18 Pa*sec (18,000 cPs) which allows the composition to be applied easily to a variety of surfaces.