In a label printer having a printhead mounted above a path for printing on labels carried by a backing strip along the path, this invention is apparatus for adjusting the lateral position of the printhead over the labels. A first member is fixedly carried by the printer over the path. A second member carries the printhead while third member connects the second member to the first member for lateral movement relative to the first member. Finally, there is adjusting apparatus for selectively setting a lateral position of the second member relative to the first member.