A film wrapped container is disclosed including a container having no human-readable visible display markings thereon; and a heat shrinkable PVC or PETG film wrapping having human-readable display markings thereon is heat shrunk on the container in a manner such that the heat shrunk film wrapping is fixedly attached to the container without applying any adhesive and is removable, if desired, to reveal the container with no information about the product recognizable to a human. Additionally, a process for producing such a film wrapped container and a process for marketing the container are provided.