A streaming media server is provided for dynamically resolving a request for
content based upon the identity of the requester. The digital content may be specifically
tailored to the demographics of the viewer, and need not be physically stored in
sequence. Information about a viewer of digital video is stored within a user profile.
The collection of all user profiles is maintained by a profile manager. When a
viewer requests a digital data stream from the media server, a content resolver,
coupled to the media server, determines how to service the request based upon the
appropriate user profile. In certain embodiments, the content resolver may be configured
to send targeted advertisements towards the requester of the digital data stream.
In other embodiments, the content resolver may be configured to send personalized
information pertaining to the requesting user. In other embodiments, the content
resolver may personalize the requested content according to the user profile.