The invention is directed to a transfer label material for image transfer, comprising
a backing carrier material and a transfer layer, said transfer layer at least comprising
an image layer, an adhesive layer and a pigmented layer between the adhesive layer
and the image layer, said pigmented layer comprising a binder material, at least
one white pigment and at least 0.1 wt. %, calculated on the basis of the pigmented
layer, of aluminum powder (dry weight).