A system stores digital media records and has a search engine searching the stored digital media records. The system receives first search requests from a plurality of first users. The system performs, by the search engine, searches based upon the first search requests, yielding respective first search results, each first search result defining first selected digital media records. The first search results are logged. Information is received from the first users indicative of subsequent actions by the first users selecting particular ones of the selected digital media records. A second search request is received from a second user. A search is performed, by the search engine, based upon the second search request, yielding respective second search results, the second search results defining second selected digital media records. The second selected media records are then ranked differently, for example upward or downward, based upon the longed first search results.