A method, system and computer program product for controlling information gathered
by data collection agencies in an electronic transaction. A persona facet may be
selected by a user of a client in a network system where the selected persona facet
comprises user selectable information, e.g., name, e-mail address, unique key,
public key, private key, payment method, consumer resource data, that may be exposed
in the electronic transaction. The user may then connect to a web site via a web
browser. Upon initiating an electronic transaction, the user may send the selected
persona facet to the web site. If the web site recognizes the persona facet, then
the user may request the web site to send the information about the user stored
in a database, e.g., consumer resource management database. If the web site sends
the information, then the user may compare the received information with the user
selectable information in the selected persona facet. If there are any differences
between the received information and the user selectable information in the selected
persona facet, then the database, e.g., consumer resource management database,
may be updated to include only the user selectable information. By updating the
database, e.g., consumer resource management database, the information gathered
by data collection agencies and distributed to marketers may be more accurate as
well as limited according to the user's wishes.