An Internet-based method of and system for enabling communication of consumer product information between a vendor and a consumer in a stream of commerce. The Internet-enabled system comprises an Internet-enabled database server operably connected to the Internet, for storing a plurality of UPN/TM/PD/URL links for each consumer product registered with the Internet-enabled database server and offered for sale by the vendor in the stream of commerce. A first http-enabled information server enables the vendor and/or its agents to create and manage the UPN/TM/PD/URL links stored in the Internet-based information server. A second http-enabled information server publishes an HTML-encoded graphical user interface (GUI) which functions as a consumer product information (CPI) search screen. An http-enabled client enables the consumer to (i) access and display the published HTML-encoded GUI, and (ii) provide, as search keys, one or more UPN, TM and/or PD data elements to the Internet-enabled database server, by way of the published HTML-encoded GUI, and access and display a plurality of URLs associated with the entered UPN, TM and/or PD data elements. By virtue of the present invention, the consumer can access and display one or more displayed URLs on the Internet, and thereby enable communication of consumer product information between the vendor and the consumer in the stream of commerce using the vendor created and managed UPN/TM/PD/URL data links.