A method is provided for automatically adjusting the color of a digital image. In one aspect, an strength offset is determined to automatically remove gray from a distorted image. In an other aspect applied independently or after gray removal, scaling factors are automatically determined to adjust the image to conform to empirically determined optimal brightening of the image. Using a determination of color dot maximums and a function which ensures constraint within the dynamic range, scaling factors are established which correspond to the strength values of each dot maximum and which are applied to each of the dot's R,G and B to maintain ratios therebetween and thus maintain the true color. The function for establishing the scaling factors is interpolated from a nominal function and a target average strength for the image.