Methods and systems for collecting and processing data related to food, beverages, and associated goods and services are described herein. In one embodiment, a method for obtaining consumer data relating to cereal includes providing a menu to a customer in a quick-serve restaurant setting. The menu can include at least one selection that allows the customer to choose two different, competitively-branded breakfast cereals from a list of competitively-branded breakfast cereals. The method can further include receiving a request from the customer for two of the competitively-branded breakfast cereals on the list. In response to receiving the request, the method can additionally include recording information related to the request in a database, and providing at least a portion of the recorded information to a third party user.