Techniques for generating a recommendation for one or more sources of goods or services in an information processing system are disclosed. A given recommendation is generated by first determining prices of futures, futures options or other financial instruments characterizing opinions regarding multiple sources of goods or services. Each of the financial instruments is associated with a corresponding one of the sources and indicates one or more bets placed regarding performance of that source. The recommendation is then generated for at least a particular one of sources of goods or services based at least in part on a comparison of the determined price associated with the particular one of the sources of goods or services with one or more of the determined prices associated with others of the plurality of sources of goods or services. The recommendation may be in the form of a ranking of the multiple sources in terms of a particular aspect of performance associated with the corresponding financial instruments.