A method and apparatus are disclosed for delivering information, from a content location on a global communication network (GCN) dynamically selected according to statistical information, to a user location thereon. In a computer database, GCN routing information for each of a plurality of content locations on the GCN are associated with a predefined combination of one of a plurality of advertising codes and one of a plurality of possible statistical outcomes. One of the plurality of advertising codes is received from the user location. Data regarding multiple GCN users is statistically analyzed to derive one of a plurality of statistical outcomes. One of a plurality of advertising codes received from a user and the one of the plurality of statistical outcomes are combined in a database to derive a particular predefined combinations. Routing information for a particular content locations which is associated with the predefined combinations is then retrieved from the database. The routing information for the particular one of the plurality of content locations is and transmitted to the user location, which then connects to a content locations in accordance with the routing information retrieved from the database. Information from the particular content location is delivered back to the user location.