Television tuning device screen saver advertising is disclosed. The television
tuning device that is connectable to the Internet. While the user has his or her
device connected to the Internet, advertising information may be cached. When the
device enters a screen saver mode, the previously cached information is displayed.
The advertising information can be targeted to the user based on demographic and
other information, and can be interactive. The advertising information may also
cause the device to tune to a particular channel related to the advertising information,
such that both are displayed. The advertising information is unrelated to any sponsor
of the television tuning device.