In a method and apparatus for connecting an e-shopping facility such as an e-concierge station or an e-service or e-merchandise provider, with an e-shopping appliance, such as a television interphone monitor or a shopping terminal, or a television receiver including central processing unit and a memory, via a communication network such as a private network, public network or the internet and through an interface unit, wherein an e-shopping software programs are installed into the memory of the central processing unit which enables to select and process orders for e-service and/or e-merchandise on the basis of the installed programs. A shopping signal is generated and propagated between the shopping appliance and the interface unit and processed through the interface unit. An interfaced shopping signal is then communicated between the interface unit and the e-shopping facility.