A system and process for creating, editing, uploading, storing, sharing, and publishing media content. The system and process occurs within an online environment including one or more user network devices and one or more server network devices connected by a communications link to the one or more user network-enabled devices. The process includes providing access to digital assets and media creating and editing tools via a website. A website user may incorporate the digital assets into media content created or edited by the user by utilizing the media creating and editing tools. The user may then upload an store this personalized media content to storage space provided to the user by the website. The user may also "publish" this personalized media content to a user showcase page on the website. Users may share their personalized media content with other users via a share page on the website.