According to an aspect of the present invention, a communications
environment including a local client/hub for monitoring, tracking, and
reporting of unsold advertising inventory information. The unsold
advertising inventory information is identified by a particular
identifier (the "unsold identifier"). The local client/hub monitors
unsold advertising inventory information related to the unsold identifier
and forwards that unsold advertising inventory information to a data
recorder. The unsold advertising inventory information includes the audio
file, the radio station upon which the radio advertisement or program was
broadcast, whether the advertisement or program was broadcast or not, the
time and date the radio advertisement or program was broadcast, and other
information. The data recorder passes the unsold advertising inventory
information for each advertising and programming campaign to a web server
where the unsold advertising inventory information is accessible over the
Internet. In this manner, a subscriber may connect to the web server over
the Internet and request a report on the broadcast of the advertising or
program campaign.
According to another aspect of the present invention, a communications
environment includes a local client/hub for monitoring, tracking, and
reporting on the verification of broadcast information in response to the
delivery of radio advertising and radio programming. The advertising or
programming campaign is identified by a particular audio file (the
"campaign identifier"). The local client/hub monitors verification of
broadcast information related to the campaign identifier and forwards
that verification of broadcast information to a data recorder. The
verification of broadcast information includes the audio file, the radio
station upon which the radio advertisement or program was broadcast,
whether the advertisement or program was broadcast or not, the time and
date the radio advertisement or program was broadcast, and other
information. The data recorder passes the verification of broadcast
information for each advertising and programming campaign to a web server
where the verification of broadcast information is accessible over the
Internet. In this manner, a subscriber may connect to the web server over
the Internet and request a report on the broadcast of the advertising or
program campaign.