An apparatus, system, method and computer program product for implementing an automatic identification system to improve the functionality of a personal communication device. A data carrier that contains one or more data items transmits a data signal wirelessly to a personal communication device equipped with an RFID reader. The personal communication device decodes the data signal and at least a portion of the data is used by the personal communication device to establish a communication connection with another device or network. The data subsequently transmitted by the personal communication device is accomplished using GSM, GPRS, WAP, EDGE, UMTS or other similar wireless network protocol. The communication connection is used to provide a request for a service such as a phone call, an Internet connection, a third party service, or to request for the storage of data in a network.