A fixing apparatus includes a coil for generating a magnetic field and a heat generating member having an electroconductive layer which is provided at its inside with the coil. Eddy currents are generated by the magnetic field from the coil so that heat is generated in the electroconductive layer and an unfixed toner image is fixed on a recording medium by the heat. A heat receiving member is in contact with the surface of the coil and disposed between the coil and heat generating member. The heat receiving member has a specific thermal emissivity.