An easy-open display shipping container formed from a tray and a cover secured to the tray. A portion of the tray may be covered with a material having a releasing property. An adhesive strip secures the cover to the tray. The material having a releasing property allows the adhesive strip to be easily removed from the container without damaging the tray. The container may be opened at a retail point of sale to display items contained in the container in the undamaged tray. Graphics, such as advertisements, may be embedded in the material having a releasing property.