A method for applying a softening composition to a paper web of a tissue product is provided. The softening composition is applied primarily to the elevated regions of the tissue product. The application of the softening composition in this manner allows for the use of hydrophobic softeners, such as amino-functionalized polysiloxanes, in an amount of from about 0.05% to about 5% by weight of the tissue product while maintaining a Wet Out Time of less than about 10 seconds.