A system for localizing an EPG program schedule, including an EPG service provider station including a database of channels and corresponding EPG program schedule information, a database manager identifying a plurality of channel line-ups potentially receivable at a viewing location, a transmitter, and a receiver, a multimedia viewer situated at the viewing location including an automatic channel line-up identifier identifying a first line-up of television channels receivable at the viewing location, a channel line-up processor at the viewing location calculating a channel line-up from among the plurality of channel line-ups that substantially matches the first line-up, a receiver receiving from the EPG service provider station the plurality of channel line-ups, and a transmitter transmitting to the EPG service provider station the identifier of the channel line-up calculated by the channel line-up processor, and a network connection linking the multimedia viewer to the EPG service provider, wherein the EPG service provider station transmitter transmits to the multimedia viewer the plurality of channel line-ups and also transmits to the multimedia viewer EPG program schedule information localized to the viewing location and based on the identifier of the channel line-up calculated by the channel line-up processor, and wherein the EPG service provider station receiver receives from the multimedia viewer the identifier of the calculated channel line-up, and wherein the multimedia viewer receiver also receives from the EPG service provider station the EPG program schedule information.