A hybrid passive-interactive program guide is generated by combining the
features of an interactive program guide with the passive video portion
of a passive program guide. The interactive guide may replace passive
listings with interactive listings, replace passive features with
interactive features, provide supplemental advertisements, or replace
passive tagging information with interactive tagging information. Users
may be provided with an opportunity to purchase a program or product
being advertised, to view listings for segments aired in the video
portion of the passive guide, to schedule reminders for listings or video
segments that are displayed by the passive guide, or to schedule video
segments and related information for recording.