Search results for linked sources of information are associated with one or more predefined symbols or icons that indicate characteristics of the linked sites' contents. Site content ratings services and databases are co-opted to obtain additional site characteristic opinion, review results, and indicators. A search engine creates a set of characteristic factors associated with its index of web sites, and when providing a site reference as a result of a search operation, includes icons and symbols to indicate the characteristics to a user. Further sorting, filtering and searching according to the user's preferences may be performed.