An automotive seat assembly is provided including a seatbase defining a seatbase plane and a seatback defining a seatback plane. The automotive seat assembly includes an automotive head restraint assembly comprising a head restraint support member configured to extend vertically from the seatback. The head restraint support member has a vertical extension portion extending generally parallel to the seatback plane and at least one horizontal travel arm generally perpendicular to the seatback plane. The vertical extension portion positioned between the seatback and the at least one horizontal travel arm. A head restraint inner structure engages the at least one horizontal travel arm such that the head restraint inner structure is movable linearly to a plurality of positions along the at least one horizontal travel arm. A head restraint outer structure surrounds said head restraint inners structure to provide a comfortable outer surface.