A system that allows a claim by a registrant as to the number of occupants traveling in a vehicle over a section of highway with a high occupancy vehicle incentive program in place to be transmitted. The registrant is identified by a registrant identifier. The claim about occupancy is optionally visually displayed as the vehicle traverses the highway. The identification of the registrant making the claim is captured by a plurality of reading devices along the highway and transferred to a central processing system. That system determines if a qualified ride-sharing event has occurred, and if so it will then provide for distribution of the program incentives to the registered individual(s).