An animal behavior training apparatus includes an activation system and a feeding device. The activation system includes a sensing device acting as a switch and being in an electric circuit with an electric motor forming part of a feeding mechanism of the feeding device which has a container to receive foodstuffs or treats. The sensing device when activated causes the feeding mechanism to discharge a measure of foodstuffs or treats from the container. The container of the feeding device is upright and has an open top closable by a lid and the bottom of the container communicates with the feeding mechanism.