A container with a lenticular lens system integrally formed in a clear sidewall with the lenticular material or lenticules on an exterior or outer surface of the sidewall and a registration framework or system on the interior or inner surface of the sidewall. The registration framework includes a side registration post with a pair of side registration shelves for receiving side edges of an inserted label. The framework includes upper and lower registration shelves extending about the periphery of the interior surface of the sidewall between a top and a bottom portion of the side post between the pair of side registration shelves. The registration shelves define a registration area having a shape and size corresponding to the label. Sealing flaps extend along the shelves for sealing the label within the cup. The label includes image strips covered by an adhesive layer for bonding with the sidewall surface.