The present invention is a method and apparatus to assist a user in optimizing a relationship with a contact person. The method includes inputting information regarding the relationship into the apparatus, classifying the relationship into at least one class, assigning a contact frequency to the relationship, providing the user with information about the relationship based on the at least one class, and contacting the user at the contact frequency with a first message regarding the relationship. The apparatus includes a storage device and a processor connected to the storage device. The storage device stores a first input from the user regarding the relationship, classifications for different types of relationships, information for each classification, contact frequencies for each type of relationship, and a program for controlling the processor. The processor is operative with the program and adapted to receive the first input from the user regarding the relationship, classify the relationship, assign a contact frequency to the relationship, provide to the user information based on the classification of the relationship and contact the user at the contact frequency with a first message regarding the relationship.