A method, apparatus, and computer program product are disclosed for improving video-on-demand (VOD) content delivery in regional networks. A VOD server is coupled to a global VOD network. The global VOD network is coupled to multiple different regional VOD networks. Multiple different clients are coupled to each one of the regional VOD networks. The server receives a request from a first client in a first one of the regional VOD networks to receive a particular video. The first client is coupled to the first one of the regional VOD networks. The server determines whether a second client that is also coupled to the first one of the regional VOD networks has a first block of the particular video. If the second client does have the first block of the video, the server transmits an instruction to the second client to transmit the particular video to the first client. This instruction includes information needed by the second client in order to permit the second client to transmit the video from the second client to the first client. The instruction from the server does not include any video content. The server then refrains from transmitting the particular video to the first client in response to the request from the first client for the particular video.