An antenna system and method for tire monitoring systems provides a flexible conductor having sufficient elongation characteristics as an antenna in a tire monitoring sensor system. A conductive strand is formed by wrapping a conductive tinsel ribbon around an extensible strength member. One or more conductive strands are combined to form an antenna cable that affixes to the inner liner of a tire. According to one aspect of the invention a conductive strand is formed by spiral wrapping at least one conductive tinsel ribbon around the strength member. According to another aspect of the invention, multiple tinsel ribbons may be wrapped around the strength member in braided fashion.