A monoazo lake pigment composition containing a monoazo lake pigment obtained
from
a laked pigment aqueous slurry prepared by conducting coupling of a diazo component
obtained by diazotizing an aromatic amine having a soluble group and a coupler
component and conducting laking after or simultaneously with the coupling, wherein
the laking is carried out in the presence of a water-soluble acrylic polymer in
an amount of 0.1 to 40 parts by weight per 100 parts of the above coupler component,
and a gravure ink containing the above pigment composition and a gravure ink vehicle.