The invention provides a method and system for creating and customizing a home page that is used in conjunction with a technique for dynamically trading knowledge and services. A provider of knowledge, goods or services could request a home page on a web site dedicated to dynamically providing goods and services. Upon receiving the request, the provider of knowledge, goods or services is given the opportunity to create a specially customized home page. This homepage provides prospective buyers, with some or all of the following information: the name of the provider, the type of product, the amount of product available, a way of categorizing the product, a description, a fixed price, optional goods or services and other related information that would be helpful to those trying to identify providers of good and services and select among them. A provider of goods and services is guided through a step-by-step procedure, during which the provider is presented with a number of mandatory information fields that are used in creating a customized home page.