A data providing system including a data providing apparatus having a provision image data generating device for generating data of a provision image that is reusable by inlaying an advertisement image into a template image into which a user image is inlaid and a providing-side transmitting device for transmitting the provision image data via a network. A data acquisition apparatus has an acquiring-side receiving device for receiving the provision image data via the network, a transmission image data generating device for generating data of a transmission image for displaying the provision image onto a display device, inlaying the user image into the template image of the provision image, and displaying the user image with the template image in preference to the advertisement image until the user image is detached from the template image, and a acquiring-side transmitting device for transmitting the transmission image data to a destination.