A method of controlling the automated electronic communication between a host database and a prospect that was referred to the database by a sponsor. Initially, a sponsor accesses the host database and answers survey questions related to the sponsor and additional survey questions about each of the prospects being referred to the host database. Based upon the information received about each of the prospects from the sponsor, the host database generates a message template that is delivered electronically to the sponsor. After receiving the message template, the sponsor forwards the message to the prospect such that the prospect believes that the message has been originated directly from the sponsor, rather than the host database. The message template sent to the prospect from the sponsor includes an electronic link to a customized web page generated by the host database. The customized web page is created based upon the information received about the prospect from the sponsor. Based upon the information about the prospect, the web page is created containing information relevant to the prospect. Upon accessing the web page, the prospect is asked if they would like to receive further information. If further information is required, the host database again generates a message template that is sent to the sponsor for forwarding onto the prospect. The method of automated electronic communication allows the host database to generate messages that are first sent to the sponsor prior to their receipt by the prospect.