A parameter setting section sets a parameter stored beforehand in a parameter storage section as a parameter in an operation in an image pick-up section or an image processing section until an image pick-up start detection section detects an image pick-up start of a code. Moreover, when the image pick-up start detection section detects the image pick-up start of the code, the parameter setting section changes the parameter extracted from image information output from the image pick-up section or image information subjected to predetermined image processing in the image processing section from the parameter stored in the parameter storage section.