A direction indicator system and associated method for cyclists, joggers and other users includes one or more direction indicating elements and a cooperating sensor structured to sense the position of the direction indicating means such that when a direction indicating element is moved out of the sensing zones, the indicator is activated, and when the direction indicating element moves within the sensing zone, it is deactivated. In one embodiment, a pair of indicators is employed and may be used to indicate direction of intended movement of a cyclist.