A method and an apparatus for increasing the convective heat transfer capabilities of a liquid cooler coupled to various system and vehicle components. The apparatus includes a structure placed within a hollow tubing of the liquid cooler to distort the laminar flow of fluid within a center portion of the hollow tubing, which decreases the temperature rise of the fluid along an outer wall of the hollow tubing associated with laminar flow. In preferred embodiments, the structure has an elongated baffle wire or an extruded elongated ridge member. The structure allows the outer surface of the tubing to have increased cooling at a particular liquid flow rate. As a result, there is an increase in heat transfer capability to a coupled system or vehicle component.