The present invention relates to a process for preparing or selecting compositions having a fragrance burst of at least 20% relative to a product before dilution as well as enhanced deposition. The composition is selected such that perfume and surfactant in said composition yields a calculated "Perfume Burst Index" (PBI) value of less than 3 as per algorithm defining the PBI.

 
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< Concentrated, stable, preferably clear, fabric softening composition containing amine fabric softener

> Specificity exchangers that redirect antibodies to bacterial adhesion receptors

> Low odor insulation binder from phosphite terminated polyacrylic acid

~ 00238